In Western culture the White Stork is a symbol of childbirth. In Victorian times the details of human reproduction were difficult to approach, especially in reply to a younger child's query of "Where did I come from?"; "The stork brought you to us" was the tactic used to avoid discussion of sex.^{[citation needed]} This habit was derived from the once popular superstition that storks were the harbingers of happiness and prosperity, and possibly from the habit of some storks of nesting atop chimneys, down which the new baby could be imagined as entering the house.

The image of a stork bearing an infant wrapped in a sling held in its beak is common in popular culture. The small pink or reddish patches often found on a newborn child's eyelids, between the eyes, on the upper lip, and on the nape of the neck are sometimes still called "stork bites". In fact they are clusters of developing veins that often soon fade.

The stork's folkloric role as a bringer of babies and harbinger of luck and prosperity may originate from the Netherlands and Northern Germany, where it is common in children's nursery stories.